Via Scoop.it - Content Curation Marketing
More B2B businesses are starting to realize the unquestionable significance of content curation to their overall marketing strategy. If done … “properly”.. B2B content curation is not a fad! It’s a fact. According to a recent study conducted by MarketingSherpa: 84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources. Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether! This article will address the 7 most common B2B content curation myths and offer bulletproof answers to them.