All too often I see agencies and consultants chasing the latest thing. They forget the basics. Often, they try to master the advanced before even fully learning the basics. This needs to stop. Here are three proven strategies I see agencies screwing up left and right. 1. Guest Posting This has become the gold standard […]

Visual content is one of the most effective ways to engage your audience. Users are far more likely to interact with something which grabs their attention, and in the scrolling world of online media, there is no better way to do that than with an image or video. On Twitter images and videos receive far […]

Hi everyone! Hope you all had a great and productive week. There has been a lot of things going on in the SEO sphere lately and right about now (or maybe even before), I think that we can all agree that SEO has indeed a new face. Although there are many changes in SEO best […]

The first step in any SEO campaign is keyword research. Keyword research powers every additional step in the research and analysis phase of the campaign and can have an impact on every bit of a brand’s SEO efforts. This is a lot of weight to give to a handful of words, especially if the brand […]